I’m a design leader building playful tech in consumer apps & games

Black digital sketch illustration of some faces
Black digital sketch illustration of a thought bubble
Black digital sketch illustration of some pages
Black digital sketch illustration of some buttons
Black digital sketch illustration of a level up progress bar
Illustration in black and white painterly marks of a woman's face, by Cait Goodale

Hi, I’m Cait Goodale!

Since 2012, I’ve worked across games UX, design leadership and product. Though my titles and projects have been delightfully varied, two guiding stars remain at the heart of my work - building exciting products that serve real user needs, and developing great teams around me.